YouTube’s tighter rules on eating-disorder content are hitting Korean food and diet channels. Some creators have lost ad revenue. Others have deleted hundreds of older videos.
The pressure grew around 22 September 2026. DietJo, a food and diet YouTuber with roughly 440,000 subscribers, said her channel was demonetized. She also paused uploads, unsure which clips could trigger more penalties.
Diet YouTuber Miso said monetization was temporarily suspended after guideline notices. She then deleted 339 of 667 videos on her channel. She said some older posts listed weight numbers and diet routines that might look risky for vulnerable viewers to copy.
YouTube’s advertiser guidelines can block ads on videos that show or appear to encourage binge eating, food hoarding, laxative misuse, or extreme calorie limits. Titles, thumbnails, descriptions, and tags are part of that review. This is not a blanket ban on mukbang. Large eating shows alone have not been confirmed as automatic grounds for a penalty.
Well-known mukbang creator Tzuyang, with about 13.5 million subscribers, said she would try to eat a more moderate amount on camera. She still filmed a full meal after that remark. The wider point for creators is simple. A platform rule change can cut earnings quickly and force a rebuild of the library.
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