Chelsea Football Club has partnered with Circle to feature the USDC stablecoin on its jerseys for the upcoming season. This sponsorship comes after a recent warning from the UK's financial regulator to football clubs regarding crypto partnerships.
Chelsea Football Club announced a new partnership with Circle, the company behind the USDC stablecoin. The USDC name will be displayed prominently on the front of Chelsea's club jerseys for the upcoming football season. This move marks a significant step for stablecoins into mainstream sports marketing. The sponsorship follows a recent warning from the UK's Financial Conduct Authority (FCA) to various football clubs. The FCA advised clubs to be cautious about crypto-related deals, highlighting the need for clear communication and risk awareness for fans.
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